Creative Technology Ltd., a worldwide leader in digital entertainment products, today introduced the world's first 32GB flash memory-based portable media player with the latest version of Creative ZEN™, the credit card-sized music, video and photo player with a stunningly vibrant 2.5-inch screen that supports 16.7 million colours. For the first time, users can enjoy a media storage capacity previously only supported by hard disk-based media players, together with the skip-free content playback stability of a flash memory-based player. The new 32GB Creative ZEN player stores up to 8,000* songs in MP3, WMA and AAC formats, including iTunes Plus tracks (unprotected AAC files) from the iTunes store. In addition, the Creative ZEN player can now carry up to 110** hours of video or thousands of photos – all in the same sleek compact-sized media player. This lightweight and durable high memory capacity flash-based media player is an ideal companion for users with active lifestyles who like to carry all their digital content on the go.

Enjoy all the features of the Creative ZEN player, now available in a greater capacity:

Brilliant full colour display on razor sharp 2.5-inch TFT display with 16.7 million colour support
Wide support of video formats including WMV9, MJPEG, MPEG4-SP***, compatible DivX*** 4/5, and XviD***
Wide support of music formats including MP3, WMA, Audible 2, 3, 4 and non-protected AAC
Works with subscription and pay-per-download music and video services
Up to 30 hours of continuous music playback or 5 hours of continuous video playback **** with a single charge of the built-in rechargeable Li-Ion battery
Additional memory capacity with the built-in SD expansion slot
Functional features like FM radio, voice recorder, clock and alarm

Pricing and Availability

The Creative ZEN player in 32GB is available in Singapore in mid December 2007 at retail stores including The CREATIVE Stores at Marina Square, Plaza Singapura and International Business Park and online store at sg.store.creative.com at the suggested retail price of S$ 549.00. The Creative ZEN player is also available in 4GB, 8GB and 16GB models at the above stores at the suggested retail prices of S$ 249.00, S$ 349.00 and S$ 449.00 respectively.

A variety of accessories is also available for the Creative ZEN player:

A leather case with integrated stand, priced at S$ 39.00
A clear case with a stand, priced at S$ 29.00
An armband with a player enclosure, priced at S$ 39.00
A three-pack of coloured skins in black, red and blue, priced at S$ 29.00
A skin with wire management, priced at S$ 29.00
A three-pack of screen protectors, priced at S$ 29.00
A power adapter or car charger, priced at S$ 29.00