”Good corporate responsibility towards society is one of the core values at Intel. Besides developing lead- and halogen-free processes for product development, Intel has been concentrating efforts to utilize recycled materials, water-saving resources as well. We are also continuously making improvements in innovative product design, like the 45 nanometer high-k gate process to produce processors that are more powerful and more energy efficient.” said Jason Chen, Country Manager of Intel Taiwan. “Moreover, this is in line with Intel’s promise to the “Climate Savers Computing Initiatives plan”, which details an initiative for global industry leaders to develop standards for energy efficient computer components and parts. Working with ASUS on the “PC Recycling for a Brighter Future” project is a perfect opportunity to extend Intel’s long-term commitment to environmental protection and to help bridge the digital gap in Taiwan.”

"Tsann Kuen advocates action-oriented environment protection, and seeks to utilize the 3C platform to help in environment-friendly and energy saving activities.” said Jerry Yen, General Manager of Tsann Kuen Enterprises. He adds, ”We hope to utilize our “0 carbon action” plan as this years main target, in order to encourage customers to help save the earth by purchasing more environmentally friendly merchandise.”

Eco-Friendly Products for the Mass Market

In order to provide consumers with more choices in green products, and also to provide a means for eco-friendly products to be part of daily living, ASUS has constantly been researching to provide eco-friendly products. ASUS thus provides various green products such as motherboards, laptops and LCD monitors; and all of ASUS’ green products are certified by Green ASUS – the most exacting environmental standard.

ASUS EPU for 80.23% CPU Power Savings!

The ASUS-developed EPU is the world’s first on-demand power saving microprocessor. This innovative power technology digitally monitors and automatically fine-tunes the CPU power supply with improved VRM efficiency under any loading for up to 80.23% CPU power savings. This translates into a single EPU motherboard saving up to 33,000 watts of electricity after one year's continuous operation – about 20.743 kg reduced CO2 emissions. If 10 Million EPU motherboards are shipped, the energy saved will reduce CO2 emissions by up to 207 metric kilotons annually. That is equal to growing more than 17.2 million trees, each reducing 12kg of CO2 in a year!

ASUS VK192S LCD Monitor: Energy Star Certified to Save Energy

From material selection to manufacturing and marketing, the ASUS VK192S LCD monitor strictly adheres to ASUS’ highest standard of environmental protection – Green ASUS. Not only is the VK192S eco-friendly, it also incorporates the exclusive ASCR contrast technology and Splendid™ Video intelligent technology to provide an excellent 4000:1 high contrast and vivid image quality; as well as a built-in camera with microphone and speakers. What’s more, it is Energy Star compliant – making it the best choice for performance and eco-friendliness!

ASUS S6 / U6 Bamboo Notebooks: Innovative Use of Nature’s Materials

Many people believe that technological products will never deviate from materials like plastic, cement and metal; and will not be easily recycled. In nature, bamboo carries a touch of spiritual warmth with its unique tactile surface and its refreshing fragrance; while in the Chinese culture, this unique character symbolizes a serene wisdom that takes the soul through a journey of aesthetic realms. It is this exact poetic quality that so endeared itself to ASUS’ engineers, who utilized it as an alternative material in its production of the ASUS S6 / U6 notebooks – creating a brand new vision and sensory tactile experience.

Green Design is a very important part of ASUS’ research and design department. “Choosing bamboo as an alternative material helps the environment in many different ways.” said Mitch Yang, Division Manager of ASUS Design. He adds,” Not only is it more attractive, the natural material also constantly reminds the users to help preserve the environment.”

ASUS RS160-E5 Servers Save up to 45% Power Loss

The ASUS RS160-E5 server, which features the 80 plus® certified power supply and innovative green design, provides customers with several “green” and “energy-saving” solutions. ASUS’ Green Design servers feature energy saving server power supplys, and are able to improve power efficiency, reduce heat dissipation and save up to 45% power loss. Not only does it prevent power loss, it is also very energy efficient – requiring less power input per unit and helps customers save more money on power bills. For example, the total AC input of 1KKWatt from the data center can power about 15% more green servers with 80+ PSUs.

ASUS PIKE (Proprietary I/O Kit Expansion) Technology: The Flexible Storage Interface

ASUS’ servers provide users with the best options when it comes to storage. The RS160-E5 utilizes an ASUS exclusive SAS upgrade kit to provide flexible storage options. The optional PIKE 1064E SAS (with Integrated RAID 0, 1, 1E support) or PIKE 1078 SAS RAID (with Hardware RAID 0, 1, 5, 6 support) is standalone modules that provides customers with multiple I/O solutions while not sacrificing expandability in any way – allowing them to save in terms of cost, and help reduce materials that lead to IT-waste.

ASUS ES5000 Desktop PC: Quiet, Flexible and Energy Saving

Unlike other solutions that contain higher volumes and require 200W power consumption, ASUS’ ES5000 desktop was designed with reduced volume to conserve materials in mind. Equipped with an Intel processor for effective power consumption, the ES5000 is small in size but big in performance. It is also certified with Energy Star, and only requires 2.7W per hour for operations. It is also equipped with the exclusive ASUS AI Gear 2, which is able to provide exceptional power savings during low loadings, as well as reduce noise during operations.

Recycling Old Products for Charity

Although 3C products have been improving all this time, there is a lack in terms of recycling means. That is why ASUS initiated Taiwan's first Green Design system for easy reuse, easy recycling and easy disassembly and follows the European Union directive on the Waste Electrical and Electronic Equipment (WEEE). This project aims at increasing the reuse and recyclability of products through careful material selection and easy-disassembly-conscious design. As products reach the end of their useful life, ASUS advocates responsible end-of-life management. ASUS is also pleased to announce that since September 2006, customers in the United States have been able to recycle old ASUS notebook computers free of charge. ASUS is proud to be the first Taiwanese company to take a step forward in taking extended producer responsibility by providing free take-back services in the United States.

For the “PC Recycling for a Brighter Future” project, consumers are encouraged to recycle their older devices at dedicated collecting points, like ASUS Royal Clubs, Tsann Kuen 3C chain stores and DF Recycle – where a discount voucher will be issued for each unit of desktop computer, laptop computer or CRT/LCD monitor handed in. All brands of these devices will be accepted, and after refurbishing, the working products will be donated to charity. This not only reduces the environmental concern in terms of IT-waste, it also allows these computers to gain a new life in the hands of the less fortunate – creating many benefits from just one exercise.

ASUS looks forward in inspiring the general public’s participation by inviting more individuals, enterprises, NPOs, NGOs and the government to contribute to the campaign. The goal is not only to assist the less fortunate people, but also to create a “greener” earth for all.