LG announced today that Lee Young Ae, the star of Daejanggeum (English title; A Jewel in the palace), has signed a contract as the company’s face for upcoming marketing campaigns aimed at the Asian market. LG’s integrated marketing campaign for Asia will kick off in January and features both advertising and promotional activities across the region. The ad campaign featuring Lee Young Ae, who played the title role in Daejanggeum, will be executed simultaneously through TV, online, mobile and print media and in public places. Lee Young Ae will also attend promotional events such as new product launch parties, concerts, fan meetings and so on. LG’s integrated marketing campaign for Asia encompasses the whole region and the entire line of LG products including Plasma TV and digital home electronics.
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