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Hannspree Inc, a leading manufacturer of fashionable and innovative LCD TVs announced today that it has appointed AsiaPac Distribution Pte Ltd as its official distributor in Singapore. AsiaPac Distribution Pte Ltd is a leading distributor of notebook, networking and IT products and services and is fully owned by EC-Asia International Limited (ECI) ECI, headquartered in Singapore is an Australian-listed manufacturer and distributor of a wide variety of DRAM, flash memory products and consumer lifestyle devices.

Hannspree�s partnership with AsiaPac Distribution is part of its global initiative to take Taiwanese innovation and creativity onto the international stage. Hannspree founder and chairman, Y. C. Chiao grew up in the US and embraces the Western emphasis on freedom, respect for creativity and commitment to good taste. All this has had a pronounced influence on his attitude towards product development and fulfilling customer�s desires for individuality and producing unique Design-Driven Lifestyle products. Y. C. Chiao insists on painstaking attention to detail in all product designs and believes that Hannspree products should be far more than being just an electronic gadget. Y. C. Chiao states, �They should be a collector�s item, a brand name that will resonate amongst its key target audiences.� Hannspree has an established presence in the US and Europe. Since January 2006, 36 distribution agreements have been concluded in Europe. The Hannspree TV sets can be purchased in 17 European countries including Germany, Italy, United Kingdom, France, Spain, Romania and Poland. In the US, Hannspree has two flagship stores located in Beverly Hills and San Francisco as well as a sales and marketing office in Fremont, San Francisco.

Every Hannspree product reveals a story in its development into a consumer product. For instance in the Hannspree Fantasy Series, the designs were based on Warner Brothers cartoon characters. It reflects Y. C. Chiao�s love for children and the importance he attaches to family values. The Style Series embodies Y. C. Chiao�s commitment to good taste and his quest to keep up with the latest trends in fashion. The Sports Series integrates the most popular sports of our modern era – basketball, baseball, soccer, and golf into designs that have obvious strong appeal to sports fans.

To offer further customization, Hannspree has established strategic partnerships with major consumer brands in the US such as Warner Bros Inc, the National Basketball Association (NBA), the National Football League, and the Major League Baseball. Through these partnerships, Hannspree is able to incorporate design elements that are specific to each brand. For example, this agreement extends Hannspree�s rights to use the NBA brand name to promote its products in Asia, including Singapore. �There is always a Hannspree LCD TV that will touch the heart and mind of each and every Singaporean looking for higher quality of life and AsiaPac is very pleased to be the marketing, distribution and support partner of Hannspree.� says Patrick Tan, General Manager of AsiaPac Distribution.

Y. C. Chiao�s vision is to build up Hannspree into a truly global brand. �Hannspree is an enterprise determined to devote its resources to the revolution of audiovisual design. We believe that style is an attitude of life and we should integrate style and design into our lives�, says Y. C. Chiao. To match their innovative designs with technical excellence, Hannspree is also partnering with top LCD panel manufactures such as Hitachi.

Pricing starts at S$599 and the full range of Hannspree products can be viewed at the following convenient locations:-

Hannspree Concept Store

Digital Asia (S) Pte Ltd
Funan DigitaLife Mall
109 North Bridge Road #02-K5
Singapore 179097
Tel: 63333339

Hannspree Concept Corner
Newstead Technologies Pte Ltd
2 Jurong East Street 21
IMM Building Level 2, Unit 20/21
Singapore 609601
Tel: 66653293


Hannspree Retail Outlet
Sprint-Cass Pte Ltd
Singapore Changi Airport
Terminal 2 Unit 026-101
Departure/transit lounge south
Tel: 65427833
Fax: 65427701